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The 2024 Philippine Trust Study shows how ‘trust is not built on promises but on proof,’ says EON Group cofounder and chair Junie del Mundo
MANILA, Philippines – Local government units (LGU), television stations, and the Catholic Church are among the most trusted sectors in the Philippines, said a new study released on Tuesday, November 5, about public trust in the Filipino context.
The 2024 Philippine Trust Study, conducted by EON The Stakeholders Relations Group in partnership with Ateneo de Manila University’s Department of Development Studies, explored the meaning of trust across six sectors: government, business, media, religious institutions, nongovernmental organizations, and the academe.
The trust rating of LGUs is at 95.4% in contrast to 82.3% for the Office of the President and 81.6% for Congress, the researchers said in a press release.
“The data suggests that while trust in local government is strong, trust in national government reflects more caution and is influenced by public perceptions of transparency, competence, and consistency in governance,” the researchers explained.
Television stations have a trust rating of 93.6%, “the highest among media platforms surveyed.”
“Filipinos value media outlets that feature journalists who speak truth to power and report reliably during difficult circumstances. Trust is also built on media that ensures headlines are supported by evidence, presents news that is unbiased, and amplifies the voices of the underdogs,” said EON and Ateneo’s development studies department.
The Roman Catholic Church, where nearly 80% of Filipinos belong, “holds a combined trust level of 92.4%, indicating its longstanding presence and role in shaping community values.” Overall ratings of religious institutions range from 60% to over 90%.
“However, when asked about the likelihood that their religious institution will act in their interest, perspectives become more nuanced. For instance, 80.4% of respondents who identify with Islam and 69.8% of those affiliated with Iglesia ni Cristo believe their religion will act in their interest. Meanwhile, 49.7% of Roman Catholics and 45.9% of Born Again Christians share this sentiment,” said the researchers.
“These figures highlight how trust is influenced not only by faith but also by the perceived active engagement of religious groups in addressing the needs and welfare of their members,” they added.
Read more details in the following summary:
The 2024 Philippine Trust Study shows how “trust is not built on promises but on proof,” said EON Group cofounder and chair Junie del Mundo. “We are witnessing an Accountability Revolution, where Filipinos expect institutions to act with integrity and deliver results.”
The study was conducted in the form of a nationwide survey among 1,800 adult respondents and nationwide focus group discussions from November 2023 to October 2024. The error margin is +/-2 at 95% confidence level.
Formerly known as the Philippine Trust Index, the Philippine Trust Study began in 2011 and is a key resource for understanding trust in local institutions.
EON is a 26-year-old firm specializing in stakeholder relations, crisis management, and corporate communications, while Ateneo’s Department of Development Studies is known for its research in governance, disaster, and other fields. – Rappler.com
