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According to deepfake detector tool TrueMedia.org, the video has ‘substantial evidence’ of audio and face manipulation
Claim: A video shows a GMA News report about a baby who experienced fast hair growth after accidentally using a product called Sol Lora Hair Essence Oil. The video also shows cardiologist and online health personality Dr. Willie Ong talking about hair loss among men.
Rating: FALSE
Why we fact-checked this: The Facebook post containing the claim has over 64,000 views, 588 reactions, and 201 comments as of writing.
The facts: The video and audio of the GMA News report and the clip of Ong were manipulated using artificial intelligence to make it appear that they were talking about the product.
Results of the analysis conducted by United States-based deepfake detector tool TrueMedia.org showed that the video has “substantial evidence” of audio and face manipulation, with a 100% confidence level.
According to TrueMedia.org, the faces detected by its deepfake analysis tool through a “visual detection model” are passed through an “additional data sorting (classification) step” to see if they are deepfakes. The tool also analyzed the video’s audio for “evidence” that it was created by an AI generator or cloning.
Unrelated news report: The ad manipulated a clip from GMA’s 24 Oras October 8 newscast using artificial intelligence.
The clip, which ran from the 7:20 to 7:27 timestamp of the program, shows broadcaster Mel Tiangco talking about former Civil Service Commission chairperson Karlo Nograles’ filing of his Certificate of Candidacy for the 2025 midterm elections. The veteran broadcaster did not mention Sol Lora Hair Essence Oil anywhere in her report. The audio of Tiangco’s original clip is also different from the audio used in the ad.
AI-manipulated Willie Ong content: The ad also manipulated the audio of a YouTube short originally uploaded on Ong’s YouTube channel on May 19, 2024.
In the original video, Ong talked about inflammation in the body and how this can be addressed. He did not talk about hair loss or Sol Lora Hair Essence Oil in the YouTube short.
In previous correspondence with Rappler, Ong said that the only product he and his wife Liza officially endorse is Birch Tree Advance, a nutritional milk for seniors.
Similar claims: Rappler has fact-checked ads for multiple products that manipulated news reports of mainstream media and videos of the Ong couple to make it seem that they endorse the products:
– Lorenz Pasion/Rappler.com
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