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Barongs take center stage at New York Fashion Week


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Local menswear brand Llamanzares Barongs makes its global runway debut, showcasing barongs known for their exquisite needlework made by craftsmen from Lumban, Laguna

MANILA, Philippines – Filipino craftsmanship has made its way to the global runway!

The traditional barong made a bold fashion statement during September’s New York Fashion Week, where local menswear brand Llamanzares Barongs — known for its exquisite needlepoint creations made by Lumban, Laguna’s craftsmen — made its grand debut.

Last September 7, the company launched its first capsule collection of contemporary barongs at the Annex 417 on Fifth Avenue, during the FILIPINXT show.

DEBUT.  The brand presented the Classic Luna and Bonifacio barong tagalogs from its inaugural collection, along with two runway pieces crafted exclusively for New York Fashion Week. Photo by Shawn Lam

The Luna and Bonifacio, two of the collection’s hallmark styles, represented the classic barong tagalog.

Llamanzares Barongs debuted a redesigned piña fabric safari jacket with the brand’s signature callado details, using the finest piña fabrics from Aklan. Every item demonstrated the brand’s commitment to fusing traditional Filipino craftsmanship with contemporary menswear.

SAFARI JACKET. Their second Safari jacket was an exclusive runway creation for the FILIPINXT runway show during New York Fashion Week. Photo by Shawn Lam

“We’re thrilled to have debuted Llamanzares Barongs on a global stage at this year’s New York Fashion Week,” said Brian Poe Llamanzares, the brand’s founder.

REIMAGINED. One of two runway pieces crafted exclusively for New York Fashion Week. This piece reimagines the classic Safari jacket in piña. Photo by Shawn Lam

“This global debut is our homage to Lumban and the artisans who have poured their hearts into every piece. Every barong that was sent down the runway of New York Fashion Week is a celebration of their craft and artistry.” 

LLAMANZARES BARONGS, Last September 7, the artisanal brand showcased its first capsule collection of contemporary barongs. Photo by Shawn Lam
From Laguna to New York

Llamanzares Barongs celebrates the intricate craftsmanship of Lumban, Laguna, known as the “Embroidery Capital of the Philippines.” The brand’s founder wanted to uplift historical methods using modern clothing, merging cultural preservation with design.

The brand serves as a tribute to Llamanzares’ paternal lineage and the rich heritage of his hometown, devoted to working with local artisans.

BONIFACIO BARONG. A luxurious dark brown piña silk forms the canvas for intricate hand-embroidered botanical designs. Photo by Shawn Lam

The third-generation Lumban embroiderer Miss Rose is at the core of the brand’s artistry. Her son Alex, who now creates embroidery patterns for Llamanzares Barongs, helps her preserve her artistic talent, which has been passed down through the generations.

BEHIND THE SCENES. A model fits their Luna barong the day before the runway show. Photo by Shawn Lam

Miss Rose’s elaborate callado needlework is based on handwoven piña fabrics from Aklan that are ethically produced. Each barong takes up to 30 days to make, from the procurement of the fabric to the last thread, after it has been embroidered and delivered to skilled tailors in Manila. 

DETAILS. The back of their exclusive runway piece for New York Fashion Week, inspired by the sun on the Philippine flag. Photo by Shawn Lam

Llamanzares Barongs was part of FILIPINXT’s second New York Fashion Week show, organized by fashion designer Bessie Besana and Filipino-American entrepreneur Rob Mallari-D’Auria. The event featured designs from other prominent Filipino designers, including Chynna Mamawal, Wilson Limon of NiñoFranco, and Gabby Garcia of Tagpi.

GLOBAL EXPOSURE. Llamanzares Barongs participated in an exclusive trunk show before and after the New York Fashion Week runway show. Photo by Shawn Lam

Founded in 2023 in New York City by fashion designer Bessie Besana and Filipino-American entrepreneur Rob Mallari-D’Auria, FILIPINXT is a platform that highlights Filipino designers by offering them a global stage to showcase their unique styles. Its curated collection features outstanding designs from renowned Filipino creators, celebrating the rich cultural heritage and modern innovation of Philippine fashion.

Held twice a year, in February and September, New York Fashion Week is a major fashion event in Manhattan that spans seven to nine days. It showcases the latest international fashion collections to buyers, media, and the public. – Zulaikha Palma/Rappler.com

Zulaikha Palma is a Rappler intern studying AB Journalism at the University of Santo Tomas.



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