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The 1.2-kilometer stretch undergoes a transformation, becoming a haven for artisans, where food, music, and visual arts seamlessly converge
BACOLOD, Philippines – What was once a forgotten feeder port along the coast of Cadiz City in Negros Occidental has now transformed into a major hub for arts, food, and family life, redefining the city’s cultural landscape.
Cadiz’s Family Boulevard, a place which once served as a breakwater and later a docking area for fishermen, had languished in disuse for over a decade after the city’s commercial port operations shifted to Barangay Banquerohan in 2011.
The 1.2-kilometer stretch has undergone a striking transformation. The Cadiz City government’s push for economic and cultural revitalization culminated in the project aimed at giving residents and tourists alike a place to gather, dine, and engage with the arts.
Local officials said the initiative aligned with Cadiz’s recognition in the Department of Trade and Industry’s 2024 Lunsod Lunsad Awards, which honors creative urban development.
Cadiz Mayor Salvador Escalante Jr. said the local government couldn’t just let the place become a haven for unwanted activities, and saw an opportunity to make something remarkable out of it.
The city government funded the development of the area, bringing together the Cadiz’s artisans to create a unique public space where food, music, and visual arts converge.
One of the most eye-catching features is a series of 3D mural paintings along the boulevard’s pavement, crafted by local artists. The murals serve not only as a visual treat but as a reflection of the city’s commitment to culture and creativity.
The transformation also offers economic opportunities. The city government has set up kiosks and food carts, providing a platform for local vendors to sell food and crafts.
Artisans are encouraged to busk or display their work free of charge, contributing to a lively atmosphere that grows more vibrant as the sun sets and Family Boulevard comes alive.
Local artist JR Ledesma, who has been actively involved in the mural project, expressed excitement over the chance to exhibit his work in such a public space.
Ledesma said it’s a different feeling when artists are not just showing their artworks to an audience in a gallery but to everyone passing by.
The boulevard’s offerings are diverse, from fire dancers and folk musicians to on-the-spot painting sessions, all contributing to an immersive experience.
Beyond the entertainment, the project has an environmental component: the city government has implemented a “clean as you go” policy to ensure the area remains pristine.
The early days of the project have shown promise. Escalante noted that foot traffic has surged, with both locals and visitors flocking to the boulevard.
Escalante said he was amazed to see how quickly the Cadiz communities have embraced Family Boulevard, where people are eager to connect, relax, and enjoy something new.
“It’s unbelievable, but real – a new spot like this can attract natives and tourists alike,” he said.
Lyn Rigodos, chief of Cadiz’s Economic Development and Investment Promotion Office, said the local government is keen on maintaining high standards, both in cleanliness and in the quality of goods sold.
Rigodos said they want the place to be a model for how culture, business, and environmental stewardship can coexist.
Escalante said the Family Boulevard will not only attract more tourists but also foster a deeper sense of community. With the city’s slogan, “Cadiz: The Land of Splendid Opportunities,” the boulevard represents a concrete step toward that vision.
He said the initiative wasn’t just about building a tourist destination; it’s about creating a space that reflects the city’s innovation, creativity, and unity. – Rappler.com
