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The airline is spending around $25 million to open 40 other stores in various locations around the world in the next three years
MANILA, Philippines – Emirates launched its first immersive store in the Philippines on Wednesday, November 20, as the Dubai-based airline hopes to meet demands of Filipino travelers and to appeal to more customers.
“Our commitment to this market and the demand in the market is still big, and huge, and we see this and our flights are busy,” Emirates Philippines Country Manager Saeed Abdulla Miran told reporters.
“And due to our studies… Filipinos still love this human interaction.”
Emirates World Store, located in Shangri-La The Fort in Bonifacio Global City, lets customers browse and book flights through either its digital kiosks or with the assistance of its staff.
The airline has been serving flights from Manila since 1990 and now, it connects Philippine flights via layovers in Dubai to over 140 destinations. Emirates has 28 weekly flights, with 22,700 seats up for sale.
Through the store, customers can also get a feel of what flying with Emirates is like. The store features a replica of its A380 onboard lounge display, including the aircraft’s business-class bar area.
Miran said this type of travel retail has worked for its other markets.
“You would feel the onboard product,” Miran said. “If you were in the business class, you would feel the lounge, everything, and it’s customized and made for you as a client.”
The Philippine store is the third Emirates World Store. The airline is spending around $25 million to open 40 other stores in various locations around the world in the next three years.
In Southeast Asia, the airline hopes to set up shop in Bangkok, Thailand next. – Rappler.com
