[Kitchen 143] Arm & Hammer, the little orange box that can

‘Growing up in New York, the little orange box was always in the fridge, on the door, finding its home under the butter penthouse. It would be torn open, readily equipped to keep our fridge selling fresh and odor-free.’

Aside from being the magic ingredient for my lemon sour cream teacakes, Arm & Hammer Baking Soda has a plethora of uses for kitchen and healthy home keeping fun. During the recent introduction of the full line of products hosted by Patty Laurel at Jones All Day, I was reminded of the power and strength that the little orange box brings to the table when creating “Better Homes for a Better World.”

More than handy in the home

Growing up in New York, the little orange box was always in the fridge, on the door, finding its home under the butter penthouse. It would be torn open, readily equipped to keep our fridge selling fresh and odor-free. Now we have access to the Fridge Fresh Air Filter which is so much more aesthetic than our torn box of yesteryear which can be routinely replaced and still has the same strength and use but is just a little bit extra.

Hundreds of uses

While there are hundreds of ways to use baking soda around the house, guests in attendance of the media event were reminded of how Arm & Hammer can make their lives healthier and easier when caring for their families. Chef Kalel Chan and Jenni Epperson both shared the different ways they integrate Arm & Hammer into their daily routines in the kitchen, at home and with pets. 

Here are a few take aways from the brief moment that I was able to spend with some of my favorite momma friends learning more about this 170-year-old brand:

It’s more than a deodorizer.

• Use Arm & Hammer baking soda to clean your fresh fruits and veggies.
• Use Arm & Hammer baking soda for your laundry and brighten your whites.
• Combine Arm & Hammer with some squeezed lemon rinds to sanitize and brighten your stainless steel sink.
• Add a dash of Arm & Hammer to your tomato sauce to take the acidic edge off.
• Neutralize odors on carpets, in trash cans, and litter boxes with sprinkling before following your regular cleaning routine.

Moms know best

Utilizing this tried and true home care companion in 2024 has provided elevated and innovative ways for mommas to care for their families here in the Philippines! Now we have access to the full line of products available for health-conscious homes and for families of all ages and sizes.

We can now enjoy Arm & Hammer toothpaste, deodorant, and laundry detergent in our regular home keeping routines with the same effective cleaning and whitening properties that we honor from the little orange box. 

As we embrace modern solutions for home care, it’s comforting to know that Arm & Hammer, with its 170 years of trusted innovation, continues to be a reliable partner in maintaining better homes.

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From keeping our kitchens clean to brightening our whites, this iconic brand has evolved to meet the needs of families all over the world. From cleaning fruits, neutralizing odors, and healthcare products for our daily hygiene routines, Arm & Hammer is more than just the orange box in your fridge — it’s a household essential for every Filipino home. – Rappler.com