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SM commits to creating new waves with record-breaking International Coastal Cleanup


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Over 23,000 volunteers at 15 SM Supermalls gathered a total of 135,000 kilograms of waste

More than 23,000 volunteers from various organizations and communities across the country recently attended this year’s International Coastal Cleanup (ICC), an annual event organized by SM in collaboration with the Department of Environment and Natural Resources (DENR), Local Government Units (LGUs), and the International Coastal Clean-up Organization as part of their commitment to promoting cleaner seas and oceans.

CLEANUP BY THE BAY. Volunteers swarm the area of SM By the Bay for the International Coastal Cleanup (ICC.)

Held annually, the ICC encourages individuals to join the movement for cleaner seas and oceans, inspiring thousands of volunteers from various sectors and communities every year to do their part in ensuring the cleanliness of the shorelines and waterways in the country.

This year’s ICC took place last September 21 simultaneously in 15 different SM Supermalls across the country, garnering a total of 23,320 participants overall and making it SM’s biggest ICC event yet since joining last 2015. Here are some of the SM Supermalls that were part of the nationwide cleanup:

CLEANUP AT BATAAN. SM City Bataan’s employee-volunteers clean coastal barangays by the Balanga Wetland and Nature Park.
LITTLE BY LITTLE. Cataggamanan Viejo get cleaned by volunteers from SM City Tuguegarao and SM Center Tuguegarao Downtown.
SUPPORTING COMMUNITIES. A volunteer at the SM City By the Bay sorts trash gathered during the International Coastal Cleanup event.

A total of 135,000 kgs of waste were collected during the recently concluded event, which will then be disposed of through the proper facilities and channels.

Through the ICC, SM highlights the importance of multi-stakeholder partnerships and showcases the power of working together in leaving a positive impact on the environment.

SM Cares is the corporate social responsibility arm of SM Supermalls, responsible for initiatives that promote sustainability and the development of the community. SM Cares’ advocacies include programs on Women and Breastfeeding Mothers, Persons with Disabilities, Senior Citizens, and Children and Youth, as well as the Bike-Friendly SM initiative, in addition to its Programs on Environment.

To learn more about these, visit www.smsupermalls.com/smcares. – Rappler.com

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