(Korean: 피노키오; RR: Pinokio) is a 2014–2015 South Korean television series starring Lee Jong-suk, Park Shin-hye, Kim Young-kwang, and Lee Yu-bi.[1][2] With 20 episodes, the show aired on SBS from 12 November 2014 to 15 January 2015.[3][4]
In China, the online broadcasting rights were sold at a record price of US$280,000 per episode, making it the most expensive Korean drama ever to be sold in China at the time.[5][6] As of 23 January 2015, it has an accumulated view of 1 billion on Chinese video-sharing website Youku.[7][8]